The Nazare Wave: a trigger for learning

http://nazarewave.fc.ul.pt | https://www.facebook.com/nazarewaveproject/

Project aims:

The project The Nazare Wave: a trigger for learning aims to raise Ocean literacy

Objectives:

The specify objective of the The Nazare Wave: a trigger for learning was to capture students attention for the importance of scientific knowledge in Ocean management.

Summary of activity:

The principal [tangible] result project The Nazare Wave: a trigger for learning is a 5-minute movie entitled The Nazare Wave available at the YouTube platform: https://www.youtube.com/watch?v=PIM3bSRaaeI

Evaluation approach:

The Nazare Wave movie that had over 6.000 views in the first month of its release and, after three months, had been seen in more than 95 countries and was promote in more than 30 platforms (national and international; science and non-science related).

What went well:

1.The use of triggers in communication to easily capture the attention of the target-audience

2.The use of short scientific animations

3.Target audience as a part of the process

What was learned:

1.Triggers in communication help to capture the attention of students to science

2.Movies enhance the motivation and understanding of students

Top tips and advice for others

The strategies adopted in this project can be used in the development of other science communication initiatives. Triggers in communication + the right channel of communication (in this case, movie) = the perfect match!

About this project

Audiences:

, , ,

Project type:

Started (approximately):

2015.08.01

Ended: (approximately)

2016.07.31

Tags for this project:

Related files

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  • About the contributor

    Mafalda Carapuco
    Instituto Dom Luiz, Faculty of Sciences, University of Lisbon

    Researcher at Instituto Dom Luiz, Faculty of Sciences, University of Lisbon and former environmental manager at the tourism sector. My research focuses on the development of approaches to improve the …

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